Ethical Social Media

Build the Social Media presence to showcase your brand and find your loyal community. Create the content and promote your channel ethically and effectively. During our personal sessions, I will show how to create high-quality content with ease, to attract new thousands of followers and to monetize your channels.

What does it mean to use Social Media ethically?

  • create an online presence which aligns with your values and those of your community

  • create useful content that your audience would appreciate

  • form a loyal community whose interests resonate with yours

  • optimize your time investment for maximum results without the need of a big team or a big budget

After our sessions, you will be able to

  • start your Social Media channel with a deep understanding of the main instruments and methods

  • continue managing your existing Social Media blog implementing new knowledge

  • build a loyal community

  • get around mistakes that could lead to losing your audience

  • gain a clear understanding of the strategy driving your content plan

  • plan time the way that the time for yourself would not mean a loss of an engagement

  • promote your channel autonomously

  • build a monetization strategy

Why personal coaching sessions?

  • strategy development customized for you and your personal objectives

  • live engagment and answering of questions as they arise

  • a safe space and dialogue to exchange on ideas, thoughts, new perspectives and new levels of awareness of your image and your brand

  • adjustment of the programs content, speed and approach based on your learning style and prior experience

Content & Community

8 Sessions

Overview & strategy definition

  • Instagram’s role in your project

  • analysis of the current situation

  • contextual analysis

  • understanding of the main goals

  • work with fears and internal blocks during the content creation

  • strategy definition: number of accounts, global account structure, long-term goals

Topics

  • posts and Stories content interplay

  • primary and secondary topics

  • Stories Highlights topics

  • choice of the Userpic and its meaning

Posts visual strategy

  • visual branding strategy

  • photography: top tips, composition

  • photography retouching

  • analysis of existing visuals

  • graphic design basics

Posts planning

  • content planning strategy

  • planning applications

  • hashtags and their application

  • organic promotion principles during posts publication

Copywriting

  • captions purpose and startegy

  • text preparation in advance and time optimization

  • captions that encourage interaction

  • analysis of 2-3 captions together

Stories

  • Stories strategy and purpose

  • usage of different tools in Stories

  • Storytelling

  • Stories planning

Videos strategy

  • videos meaning for the strategy and algorithms

  • video formats

  • video creation basics

  • video usage as a promotion tool

  • Lives ethically: preparation and process

  • video montage applications and basics

Final touch

  • profile description

  • Stories highlights check and future strategy

  • final adjustments to the strategy and answers to questions

Result

Clear understanding of the blog’s strategy, objectives and key milestones

Understanding of the methods and psychology of the content creation

Content plan creation for a month

Content planning with ease

Clarity in what and how to speak about

Active community engagement

Promotion & Monetization

3 Sessions

Promotions basics

  • types of organic and paid promotion

  • cutting-edge techniques

  • value of other Social Media channels in Instagram promotion

Targeting

  • Facebook Ads Manager usage basics

  • creation of ad campaigns

  • targeting basics

  • creation of one ad campaign together with 2-3 targeting types

Monetization

  • selling your goods and services ethically

  • online courses and teaching basics

  • cooperation with brands

  • meaning of other Social Media channels for monetization

Result

Understanding of the organic and paid promotion for your Social Media blog

New relevant and loyal audience with minimum spending

Monetization strategy creation

First step matters

Together we will build your path in the online world ethically and effectively.

How sessions happen

  • personal video calls

  • smartphone screen sharing

  • homework and feedback in Telegram between sessions

  • work with files and notes in the cloud

Duration

1 hour 15 min

Price

110€ per session

How to book

You can book a session by filling in the form or you can write me a message.